The Power of a Brand Name

If you’re of a similar vintage to myself maybe you have the same reaction to the simple brand name Airfix that I do. Maybe you’re in your sixties or older and it doesn’t have any effect on you as it’s not something you were ever into– good luck to you. But for at least a fair proportion of us the mere mention of the name is enough to bring on a wave of nostalgia.

I’ll tell you why I mention it (eventually). I did really enjoy making Airfix Model kits from the age of about 6 or 7 right through until my early teens. Don’t get me wrong, I wouldn’t turn my nose up at Revell or Tamiya kits but I much preferred Airfix. I still remember the enjoyable anticipation of going to Brayleys on Northfields Avenue, the best model shop in Ealing in my humble opinion and seeing just how far my meagre pocket money would stretch. I started with airplanes but as time went on I wasn’t averse to land vehicles as well.

So, this is the month of June. Every June I take part in an internet event called the 30x30 Direct Watercolour Challenge. A direct watercolour is a watercolour painting that you make without sketching the design onto paper prior to painting. 30x30 means that you have to paint 30 paintings during the 30 days of June – 30x30, see. It does exactly what it says on the tin. The ideal is to make a painting every day, but as long as you complete 30 by the end of June, then there’s no problem.

I have completed the challenge 6 times in the years between 2018 and 2025. I didn’t participate in 2020. In 2024 I produced 8 crappy paintings and gave up. But now I have 2 simple aims each time I start the challenge. One is to finish it. The other is to try to make a better set of pictures than the previous year.

I’m currently 11 paintings into the 2026 challenge and ahead of schedule. One way I’ve achieved this was by planning to make a series of nostalgic beach paintings. Okay. Well, yesterday I painted an SRN4 cross channel hovercraft at Pegwell Bay near Margate. The SRN4 was the largest hovercraft in the world when it was first built. Large enough to carry over 200 passengers and more than 30 cars it is still the largest civil hovercraft ever built. These giants ferried passengers across the channel between the south coast and France between 1968 and 2000. Sadly there’s only 1 left – the Princess Anne- and that’s a static display in the Hovercraft Museum.

They were operated by more than one company over the years, but I knew that I had to paint it in the red and white Hoverlloyd livery. I wondered why, and then it hit me. This livery was the one on the cover of the Airfix model kit box.

I should probably state that I never built the Airfix model of the SRN4. This was very much one of the larger models of the range, the sort of thing to be longingly gazed at on the shelves or in the pages of the Airfix catalogue but not actually purchased. Airfix did market a model of the SRN1 – Sir Christopher Cockerell’s world’s first hovercraft which I did purchase being smaller and much cheaper. I made rather a good job of it too, as I recall. But I never bought or was given the SRN4.

Which is okay. I know that the Airfix name and brand has passed in and out of the hands of different owners and even administration since, but there is an Airfix brand out there now, which uses a lot of the original artwork on boxes (a good move that) and it is possible to buy the SRN4 model now. Well, I could, but I don’t want to. I just don’t fancy building it. That was part of the me that I was in the mid 70s, not the me that I am 50 years later. But you know, for all that, I can’t help wishing that I had bought it and made it back in the day. Oh, what, you’d like to see my painting? Well, all I can say is, don’t say I never do nothing for yer. Here it is:-